Say Goodbye to the 30-Day Window: TCPA Now Requires 10-Day Opt-Out Compliance

If you work in marketing, customer service, or any field involving consumer communications, get ready—significant changes are coming to the TCPA.

Starting April 11, 2025, new FCC rules will introduce stricter guidelines for revoking consent, and you don’t want to be caught off guard.

In short (and this is no surprise), if someone tells you to stop contacting them, you must stop—faster than before. Here’s a checklist to keep you compliant and out of trouble:

1. Make It Easy to Opt Out

No more hoops to jump through. Consumers must be able to revoke consent via text, phone call, email, or your website.

If they text “STOP,” “CANCEL,” or “UNSUBSCRIBE,” that’s it—no second-guessing or requiring extra steps. Most importantly, you can’t force them to use only one specific method—offer multiple options.

2. Process Requests Quickly

Currently, businesses have up to 30 days to stop contacting consumers after receiving a “do-not-call” request. Under the new rule, that window shrinks to 10 business days—or just six days if you’re a package delivery service.

3. Confirmation Texts (If You Send Them)

You may send a confirmation message, but it must be non-promotional and, if possible, sent within five minutes. After that, do not send additional messages unless the consumer opts back in.

If you need clarification, pause all automated messages until the consumer confirms their preference.

Internal Compliance Is Key

To stay compliant, ensure your team is prepared:

• Train customer service and marketing teams on the new rules.

• Review and update your opt-out policies.

• Remove any restrictive opt-out requirements from your terms of service and privacy policies.

Take a moment now to check your current policies and start preparing for April 2025. Your future self will thank you.